User Flow and Journey

User Flow and Journey

What it is: User Flow and Journey mapping outlines how users interact with your site, from first impression to purchase and beyond. It captures every click, pause, and bounce, identifying where friction slows users down or drives them away.

Why it matters for ecommerce merchants: Understanding how people move through your site unlocks optimization. Brands that map and optimize user journeys see up to 54% higher conversion rates, according to Salesforce. For ecommerce, this can mean the difference between abandoned carts and successful checkouts.

Challenges:

• Capturing and interpreting complex user behavior data
• Visualizing journeys across multiple platforms and devices
• Balancing user goals with business goals
• Prioritizing fixes without overhauling your entire experience