Interface Design

Interface Design

What it is: Interface Design focuses on how your website looks and functions, from navigation to buttons to forms. It’s about creating intuitive, brand-aligned interfaces that make the user experience smooth, consistent, and conversion-focused.

Why it matters for ecommerce merchants: Design isn’t decoration, it’s communication. Poor interface design causes friction, while great design builds trust and accelerates purchases. Adobe research shows that 38% of users will stop engaging with a site if the content or layout is unattractive.

Challenges:

• Marrying usability with brand identity
• Designing mobile-first experiences that adapt fluidly
• Maintaining design systems across product updates
• Coordinating between creative and development teams