Industry Analysis
Industry Analysis
What it is: Industry Analysis zooms out to take in the full landscape. We assess your ecommerce vertical, looking at macroeconomic trends, user behavior, emerging tech, and shifting demand patterns,to understand how your business fits in, and more importantly, how it can lead.
Why it matters for ecommerce merchants: Trends move fast, and platforms faster. An ecommerce merchant without a grasp on industry shifts is setting up camp on a fault line. Industry analysis helps shape product strategy, marketing priorities, and even UX design to keep your brand ahead of customer expectations, and the competition. McKinsey reports that ecommerce companies using regular trend and industry analysis outperform peers by up to 20% in YoY growth.
Challenges:
- Accessing and synthesizing industry data that’s timely and relevant
- Translating high-level insights into actionable tactics
- Avoiding paralysis from too much macro noise
- Balancing innovation with proven performance methods
