Information Architecture

Information Architecture

What it is: Information Architecture (IA) is the organization and labeling of content across your site so users can find what they need quickly. It includes sitemap structure, category hierarchy, filters, and navigation labels.

Why it matters for ecommerce merchants: IA is the backbone of a frictionless shopping experience. Poor IA confuses users and hurts SEO. Nielsen Norman Group reports that well-structured IA improves task success rates by up to 80%.

Challenges:

• Structuring complex catalogs with thousands of SKUs
• Aligning IA with SEO goals and customer behavior
• Balancing intuitive navigation with backend system constraints
• Iterating structure without breaking existing URLs or design flows