User Behavior Research

User Behavior Research

What it is: User Behavior Research digs into how visitors interact with your site, what they click, how long they stay, where they bounce. It includes tools like heatmaps, scroll tracking, session replays, and conversion funnel analysis to uncover patterns in browsing and buying behavior.

Why it matters for ecommerce merchants: You can’t improve what you don’t understand. User behavior research bridges the gap between analytics and empathy, showing you how real people navigate your store. Hotjar reports that teams using behavioral insights are twice as likely to exceed conversion targets.

Challenges:

• Interpreting large volumes of behavioral data without bias
• Deciding which behaviors are meaningful and actionable
• Implementing tracking without impacting site performance
• Respecting privacy regulations while gathering insights