SEO Content Strategy

SEO Content Strategy

What it is: SEO Content Strategy is the plan behind the pages. It aligns keyword research, competitive positioning, semantic relevance, and user intent to build content that ranks, engages, and converts.

Why it matters for ecommerce merchants: Content that works for search engines and humans drives traffic and sales. HubSpot found that companies that prioritize blogging are 13x more likely to see positive ROI. A strong SEO content strategy fuels that flywheel.

Challenges:

• Balancing SEO best practices with engaging brand voice
• Choosing topics that resonate with users and rank competitively
• Keeping up with Google’s ever-changing algorithm
• Avoiding duplicate content across categories and product pages