Gap Analysis
Gap Analysis
What it is: Gap Analysis compares where your ecommerce strategy currently stands against where it needs to be. It’s a diagnostic tool that identifies missed opportunities, inefficiencies, and misalignments across platforms, campaigns, and customer touchpoints. We use this to bridge the space between performance and potential.
Why it matters for ecommerce merchants: In a digital market with razor-thin margins and high expectations, knowing where you’re falling short is half the battle. Gap analysis surfaces what’s missing, whether it’s technical SEO, segmentation strategy, or full-funnel alignment ,so you can fix it. According to Forrester, 77% of digital leaders say identifying internal capability gaps is a top priority for ecommerce growth.
Challenges:
- Collecting clean, accurate data across all marketing and sales systems
- Aligning internal teams on priorities once gaps are exposed
- Turning insight into action without scope creep
- Maintaining flexibility as gaps evolve with the business
