On Page vs Off Page SEO

On Page vs Off Page SEO

What it is: On-Page SEO focuses on optimizing elements directly on your website, content, tags, URLs, internal linking, page speed. Off-Page SEO refers to external efforts like backlinks, brand mentions, and local listings that boost your domain’s authority and visibility in the search ecosystem.

Why it matters for ecommerce merchants: Search isn’t just about what’s on your site ,it’s also about what others say about it. Combining on- and off-page SEO strategies gives ecommerce brands a balanced, long-term acquisition channel. Moz research shows that off-page SEO factors carry over 50% of the ranking weight in Google’s algorithm.

Challenges:

• Coordinating content creation with technical optimization
• Building high-quality backlinks without spammy tactics
• Monitoring and maintaining local SEO citations
• Staying updated with search engine algorithm changes