Link Profile Improvements

Link Profile Improvements

What it is: Link Profile Improvements involve auditing and enhancing the collection of backlinks pointing to your site. It includes acquiring authoritative links, removing toxic backlinks, reclaiming broken links, and optimizing anchor text to improve relevance and trust.

Why it matters for ecommerce merchants: Backlinks remain one of the most important ranking factors. A healthy link profile helps search engines trust your site and boost your rankings. Ahrefs reports that the number of referring domains correlates strongly with organic traffic for ecommerce sites.

Challenges:

• Identifying toxic links without harming legitimate relationships
• Securing backlinks in competitive verticals
• Keeping link-building practices compliant with Google’s guidelines
• Tracking progress and proving ROI on link improvements