Whiteboarding

Whiteboarding

What it is: Whiteboarding is the collaborative process of visualizing ideas, workflows, and strategies in real time—whether on a physical board or digital tool. For ecommerce, it’s often used to map user journeys, sketch wireframes, outline campaigns, or brainstorm solutions with cross-functional teams.

Why it matters for ecommerce merchants: Ecommerce moves fast, and whiteboarding helps teams move just as quickly. It creates a shared visual language that gets everyone on the same page, sparks creativity, and accelerates decision-making. By sketching out complex ideas in a simple format, merchants can align strategy, spot gaps, and turn concepts into actionable plans before sinking time and money into execution.

Challenges:

• Keeping sessions focused—without guardrails, brainstorming can spiral into chaos
• Capturing ideas effectively so they don’t vanish once the session ends
• Balancing creativity with feasibility—not every wild idea is practical
• Ensuring inclusivity—making sure all voices are heard, not just the loudest in the room