Usability Testing

Usability Testing

What it is: Usability Testing involves observing real users as they interact with your site to identify pain points, confusion, and usability issues. It’s one of the most direct ways to ensure your website aligns with actual user expectations.

Why it matters for ecommerce merchants: What makes sense to your team might not make sense to your customers. Usability testing reveals what’s actually happening, not what you think is happening. According to the Nielsen Norman Group, fixing a usability issue after development is 100x more expensive than during design.

Challenges:

• Recruiting representative users for accurate feedback
• Designing tests that reveal actionable insights
• Interpreting qualitative feedback at scale
• Prioritizing fixes across design, development, and content