Information Hierarchy

Information Hierarchy

What it is: Information Hierarchy is the logical arrangement and visual prioritization of content on a webpage. It guides users through content by emphasizing what matters most, and structuring everything around user goals.

Why it matters for ecommerce merchants: Without clear structure, users get lost. And when they’re lost, they don’t buy. Research from Nielsen Norman Group shows that good information hierarchy increases comprehension by up to 47% and boosts task completion rates significantly.

Challenges:

• Designing layouts that reflect user priorities, not internal assumptions
• Balancing SEO needs with visual hierarchy
• Maintaining consistency across page types and templates
• Avoiding clutter while still showcasing key info