Email Design

Email Design

What it is: Email Design refers to the visual and structural layout of email communications, from templates and typography to mobile responsiveness and CTA placement. It blends brand identity with usability to ensure emails look great and drive action.

Why it matters for ecommerce merchants: The inbox is a battleground. Beautiful, functional emails cut through the clutter and convert. Litmus reports that 60% of consumers say email design influences their decision to make a purchase. For ecommerce brands, good design means higher opens, clicks, and revenue.

Challenges:

• Designing mobile-first experiences for all devices
• Aligning design with messaging and segmentation
• Maintaining brand consistency across campaigns and flows
• Testing across email clients to prevent rendering issues