Copywriting

Copywriting

What it is: Copywriting is the craft of writing persuasive, engaging text that moves your audience to take action. In ecommerce, that includes everything from product descriptions and landing pages to ads, emails, and button copy.

Why it matters for ecommerce merchants: Good copy sells. It doesn’t just describe, it converts. According to Nielsen Norman Group, users typically read only 20% of the text on a page, so every word counts. Strong copy bridges product features to user benefit.

Challenges:

• Balancing clarity with creativity
• Adapting tone for different channels and stages of the funnel
• Writing for both humans and search engines
• Testing and iterating language based on performance data