Content Strategy

Content Strategy

What it is: Content Strategy defines what you say, how you say it, and where it shows up. For ecommerce, this means mapping messaging across the funnel, product pages, blogs, social, video, and more, to guide users from discovery to conversion.

Why it matters for ecommerce merchants: A solid content strategy builds trust, drives traffic, and improves conversions. According to Content Marketing Institute, 70% of consumers prefer to learn about a company through articles rather than ads. For ecommerce brands, the right content is a long-term growth lever.

Challenges:

• Producing content that aligns with both SEO and brand storytelling
• Ensuring consistency across platforms and touchpoints
• Coordinating internal contributors and content calendars
• Measuring ROI beyond vanity metrics