Product Bundling

Product Bundling

What it is: Product Bundling combines related items into packages that offer greater value to the customer and boost average order value for the brand. Think "frequently bought together" or "complete the set" strategies.

Why it matters for ecommerce merchants: Bundling increases perceived value and reduces decision fatigue. Shopify reports that merchants using bundling tactics see up to 20% lift in AOV. It’s a proven lever for upselling without the hard sell.

Challenges:

• Identifying logical and desirable product groupings
• Maintaining inventory levels across bundled and standalone SKUs
• Pricing bundles to drive margin without losing perceived value
• Making bundles visible in merchandising and marketing channels