CRO Benchmarking
CRO Benchmarking
What it is: CRO (Conversion Rate Optimization) Benchmarking measures how well your ecommerce site turns visitors into buyers compared to industry standards. It provides context for current performance and identifies key areas for improvement.
Why it matters for ecommerce merchants: Benchmarking turns assumptions into strategy. When you know where you stand, you know where to optimize. Littledata reports that the average ecommerce conversion rate is 1.85%, and top performers convert at 3x that rate.
Industry and their Avg. Conversion Rate Overall Ecommerce 1.8% – 2.5%
Beauty & Skincare 3.0% – 4.2%
Health & Wellness 3.0% – 4.5%
Food & Beverage 3.5% – 5.0%
Fashion & Apparel 1.5% – 2.9%
Consumer Electronics 1.0% – 2.0%
Home Furnishings 0.8% – 1.5%
Pet Products 2.5% – 4.0%
Toys & Games 2.0% – 3.5%
Sporting Goods 1.5% – 2.8%
Luxury Goods 0.6% – 1.3%
Digital Products / Software 1.5% – 3.0%
Challenges:
- Gathering enough data to create statistically significant benchmarks
- Segmenting benchmarks by traffic source, device, and audience type
- Balancing short-term CRO with long-term brand and UX investments
- Avoiding false comparisons with non-relevant industry players-
