Fulfillment Strategy

Fulfillment Strategy

What it is: Fulfillment Strategy defines how you deliver products to your customers, inventory management, warehousing, packaging, shipping, and returns. It’s a logistics plan that supports the shopping experience and drives operational efficiency.

Why it matters for ecommerce merchants: Great products need great delivery. A streamlined fulfillment strategy minimizes delays, reduces costs, and improves customer satisfaction. According to ShipStation, 83% of consumers say delivery is a critical part of their online shopping experience.

Challenges:

• Balancing speed and cost of shipping
• Managing inventory across warehouses and sales channels
• Handling returns and exchanges without cutting into margins
• Adapting to seasonal demand fluctuations