Yet Another Agency Podcast with Asim Bawany
Darin joined good friend Asim Bawany for YAAP (aka Yet Another Agency Podcast) episode one.
Embedded content: https://youtu.be/oz3gUZmaF7c?si=eRoCY-WDI4sbuD64
Their Write Up 🚀 The first full episode of YAAP is LIVE! (Yes, Yet Another Agency Podcast - because why overcomplicate it?)
For our debut, I sat down with Darin Lynch—the grizzled eCommerce veteran, founder of Irish Titan, and a guy with very strong opinions on DC vs. Marvel, and why boneless wings are a lie.
Turns out, he also has some pretty solid thoughts on running an agency—like how it all starts with saying yes to everything. “Branding? Sure.” “Websites? Absolutely.” “SEO? Of course.” “Dog walking?” …Wait, how did that get on the list? But as he explains, staying in that phase too long is a one-way ticket to burnout.
Here’s the real agency growth timeline:
- Phase 1: All things to everybody (aka “We’ll take any project, just pay us.”)
- Phase 2: Something for everybody (aka “We kinda know what we do, but also, maybe this?”)
- Phase 3: Something for somebody (aka “We actually have a niche now.”)
Darin’s been running Irish Titan for 20 years and he’s got a roadmap for getting to Phase 3 faster—before your agency turns into an accidental general store.
🎥 Catch the full episode now and tell me—which phase are you in?
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