Ad Account Audit

Ad Account Audit

What it is: An Ad Account Audit is a top-to-bottom review of your paid media structure. From campaign setup and ad creative to bidding strategies and keyword match types, this audit highlights inefficiencies and opportunities to improve performance and ROI.

Why it matters for ecommerce merchants: Platforms evolve fast. A neglected account structure can cost thousands in wasted spend. Regular audits give ecommerce brands a blueprint for better performance. Google reports that advertisers can see up to 25% performance improvement through proper campaign structure and optimization.

Challenges:

• Interpreting performance data across fragmented campaign types
• Balancing creative strategy with structural efficiency
• Cleaning up legacy campaign clutter without losing historical data
• Acting on audit insights with limited internal bandwidth